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Analytics & CRO
Assume you know nothing
Most Business decisions are based on habits, intuition & 'experience'. This can be the ultimate trap to limit growth. Assume you know nothing about consumer behaviour and form opinions solely based on empirical data.
Getting Started with Analytics & CRO
Successful data measurement, processing, exploration & analyzation is a result of setting the right dimensions, customized segments and regular expressions when optimizing a website.
Knowing which variables you want to test
Measuring wrong variables and correlations will accumulate vanity metrics. Measuring the right variables will allow you to make the right decisions later on.
Conducting the tests
Conduct the tests and don’t shy away from rigor in the research process; it’ s the only thing that can lead to truly dependable results!
Analyzing test results
Correlation does not imply causation... but gathering data from unconscious tests in the right testing environment will help to form an unbiased - data driven opinion.
Conclude your Campaign by acting on your findings. Having the right information in place allows you to make executive decisions based on empirical data rather than intuition and habit.